|Launched||30 August 1993|
|Owned by||Star India|
(downscaled to letterboxed576i for the SDTV feed)
|Slogan||Ahead with change, ahead of others.|
|Broadcast area||World wide|
|Headquarters||Thiruvananthapuram, Kerala, India|
Asianet is an Indian pay television channel which broadcasts mainly Malayalam-language television series. Headquartered in Thiruvananthapuram, Kerala, the channel is part of Asianet Communications, owned by Star India. It was the first privately-owned Malayalam-language channel in the country.
The channel was launched in 1993 with a broadcast of only three hours per day, with the rest of the Tie showing selective programs from the Australian Broadcasting Corporation and CNBC. By late-1994, the channel increased its broadcast time to 12 hours per day and later to round-the-clock broadcasting. Asianet was the first private TV channel of India to do 'live' news broadcasting from its Subic Bay uplink centre. In early-1995, the uplink was shifted to Singapore where it attained full operational status. With a change in the broadcasting policies of the Government of India, Asianet started an uplink from Chennai through VSNL. From 15 July 2002, Asianet had its own earth station at the Asianet Studio Complex in Puliyarakonam, Thiruvananthapuram.
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Its headquarters were located in Chennai. Its first owners were Raji and Sashi Kumar Menon. Asianet Communications's majority share was later bought by Jupiter Media and Entertainment Venture, owned by Anoop Sree Ayroor. In 2008, Star India purchased the majority of shares in Asianet Communications. In 2013, Star completely acquired the channel.
Coverage and viewership
Asianet has a presence in over 60 countries worldwide including the Indian sub-continent, China, South East Asia, Middle East, Europe, United States and the lower half of the former Soviet Union.
Asianet is the no.1 malayalam general entertainment channel according to Broadcast Audience Research Council
Programming and shows
Asianet is a general entertainment channel with programmes in a wide variety of genres including Malayalam-language movies, soaps, reality shows, talk shows, news programmes, travel shows and music-based shows. While programming is mainly targeted at family audiences, there are several programmes aimed towards specific audiences such as shows for children, teenagers, young working professionals and elders.The channel also broadcast a successful musical talent reality show - Idea Star Singer.The channel also hosts and broadcasts the Asianet Film Awards and Asianet TV Awards.
- ^'Archived copy'. Archived from the original on 12 January 2015. Retrieved 2015-01-27.CS1 maint: Archived copy as title (link)
- ^ ab'Star buys majority in Asianet; forms JV with Rajeev Chandrasekhar Reuters'. In.reuters.com. 17 November 2008. Retrieved 16 July 2010.
- ^'Star TV buys majority in Jupiter Entertainment'. Business Standard. 16 November 2008. Retrieved 20 October 2013.
- ^VCCircle (17 November 2008). 'M & A Star Buys Majority In Asianet; Forms JV With Rajeev Chandrasekhar'. contentSutra. Retrieved 16 July 2010.